Social Media ROI is Impossible to Calculate – Or is it?
There’s no single way to measure social media return on investment. The value of a fan or follower is subjective. But there are ways to track the performance of well-planned social media campaigns.Read More
3 Simple Steps Your Hotel Must Take to Overcome its OTA Addiction
Hotels have become too reliant on online travel agencies and are paying a steep price. These 3 simple steps will help you beat the OTA addiction.Read More