Social Media ROI is Impossible to Calculate – Or is it?
There’s no single way to measure social media return on investment. The value of a fan or follower is subjective. But there are ways to track the performance of well-planned social media campaigns.Read More
6 Signs of Hotel OTA Addiction (and 3 Ways to Fight Back)
Hotels have become too reliant on OTAs and are paying a steep price because of it. Here are 6 signs every hotelier should be aware of, plus three simple steps to overcome the OTA addiction.Read More