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All posts by Kris White

White Sun Media | Social Media for Hotels > Articles by: Kris White
money growing from the ground

Social Media ROI is Impossible to Calculate – Or is it?

June 14, 2017 Kris WhiteSocial Media0

There’s no single way to measure social media return on investment. The value of a fan or follower is subjective. But there are ways to track the performance of well-planned social media campaigns.Read More

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3 Simple Steps Your Hotel Must Take to Overcome its OTA Addiction

July 21, 2016 Kris WhiteOTA0

Hotels have become too reliant on online travel agencies and are paying a steep price. These 3 simple steps will help you beat the OTA addiction.Read More

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